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14th Annual Undergraduate Research Symposium
Challenge: Establish branding & identity that embodies this year's themes: converging experiences, different disciplines, and reunion. Produce a mark that is a hybrid of the metaphorical and numerical meaning "14."
My initial logo exploration was mainly comprised of interesting abstract shapes and iconography. As time progressed--and with the help of my two teammates--I landed on a geometric, 3D-plane shape. It was difficult to try to find a way to wrap the number 14 around the shape, so I began to explore the Roman numeric system.
Eventually, I realized there was a way for the numerals to take the original shape on their own.
Gifs and animations
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