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Art Direction, Design
Art Direction, Design
Art Direction, Design
Art Direction, Design
ART DIRECTION, DESIGN
URS 14
Art direction, logo design, and campaign work for Loyola Marymount University's 14th Annual Undergraduate Research Symposium.
Challenge: Establish branding & identity that embodies this year's themes: converging experiences, different disciplines, and reunion. Produce a mark that is a hybrid of the metaphorical and numerical meaning "14."
My initial logo exploration was mainly comprised of interesting abstract shapes and iconography. As time progressed--and with the help of my two teammates--I landed on a geometric, 3D-plane shape. It was difficult to try to find a way to wrap the number 14 around the shape, so I began to explore the Roman numeric system.
Eventually, I realized there was a way for the numerals to take the original shape on their own.
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