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LALICIOUS
A series of campaigns involving wardrobe + product styling, photography, digital and print assets, social, and copywriting.
Role: Jr AD
LALICIOUS is a female-owned, Los Angeles-based bath and body brand. After the success of The Extraordinary Whipped Sugar Scrub, now a beloved treatment at many of the world’s top spas, LALICIOUS has gone on to offer a full range of body care products, each crafted with the same devotion to the extraordinary that’s driven CEO Jessica day one.
Photography by Niki Cram
GIFS and animations
KIWI KRUSH
Kiwi Krush
CD Statement: "Lalicious is showing off the power of kiwi this season with its latest launch, Kiwi Krush. This limited-edition scent features kiwi seed oil, a natural, anti-aging powerhouse with incredible moisturizing power and protection from UV and free radicals. Kiwi Krush is the perfect complement to your skin's routine this summer."
For this campaign, I created multiple digital assets for email, social, and print.
Logo design
Wild postings
Social photography
Photography by Niki Cram
Endless Summer
CD Statement: "We shot Endless Summer and the Core Collection to create fresh content for our evergreen products. Our aim is to create a renewed excitement for the Core Collection and refresh imagery that was shot in our general brand shoot in 2020."
Main contributions: Email, product detail page imagery, web
ENDLESS SUMMER
Mobile/Email
Web
Product detail page images
Photography by Niki Cram
Sugar & Spice
CD Statement: "Spicy news! Our NEW favorite scent, Sugar & Spice is here. With notes of candied orange, cinnamon, and clove, uncovering luminous, hydrated skin has never felt so amazing. Experience the moisturizing goodness of Sugar & Spice in our Sugar Scrub, Body Butter and Body Oil."
Main contributions: Shot list art direction, gifs and animations, set design, product detail page imagery
SUGAR & SPICE
Art Direction Prop design
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