Created for ERA Real Estate’s national recruiting campaign, Move Up, this brochure was designed to capture the ambition and momentum behind the brand’s message—a visual representation of what it means to reach the next level.

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I explored multiple design directions for the cover, each reflecting a different interpretation of “elevation.” Some leaned into bold, corporate energy; others expressed a more minimal and refined ascent through negative space and modern typography.

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Shown here are both the final brochure and several alternate covers that represent the full creative range presented during development.