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/ Art Direction, Design
CB x TNF's Move Meter Matchup
Logo design for Coldwell Banker's Move Meter Match Up
"Introducing the Move Meter® Match Up! For select football games on Thursday this NFL season, we’ll be comparing the competing team's cities across the country from a real estate perspective to determine which could be the best place to call home."
Move Meter Matchup
The inspiration for the logo was primarily from traditional sports badges. The original Move Meter logo is clean and simple, so we needed to find a solution that would give it some edge without straying too far from the brand.
Logo design
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